Email Strategy

Email strategy should be consistent to the open call related to having a discussion about what has been going on in a local area related to their category. Providing that you have the data, you can show the data to get to the gap and then quantify the gap for them for their category in their area.

An example being:

“_____,

It’s  a pleasure. I’m reaching out to introduce myself as your point of contact for _______. Are you open to having a conversation later today?

Please let me know.

Thanks,

Michael”